Communications and Media Relations

Civic Education and Advocacy Department

Communication and Media Relations Programme

The Communication and Media Relations functional area is the bedrock in the dissemination of the object and purpose for the formation of the National Cohesion and Integration Commission as espoused in Sections 25 of the NCI Act, 2008. It provides the link between the Commission and the public through the media. This functional area plays an instrumental role in the development of Information Education and Communication (IEC) materials and programmes, and encouraging responsible media coverage for achievement of national cohesion. The Communication and Media Relations is responsible for the preparation of departmental briefs, speeches, memoranda, and advertisements as well as lobbying for media support in the promotion of national cohesion.
The Communication and Media Relations functional area is responsible for the following functions:
i.    Information Role: Use communication to effectively share relevant information with the citizenry and specific stakeholders;
ii.    Persuasive Role: Use communication to influence the formation of positive attitudes that support national cohesion and integration;
iii.    Educational Role: Use communication to socialize Kenyans to develop habits and practices that support national cohesion and integration; and
iv.    Connection Role: Use communication to link Kenyans from different communities with one another to reduce cultural and ethnic suspicions and hatred that undermine the spirit of national cohesion and integration.

 

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